Coffee is extremely volatile. With 90% of Honduran coffee farms operating as small (family-owned) lots, they are the most vulnerable to environmental fluctuations and financial instability.
Plenty of factors can impact their small businesses, including: climate change, water shortage and infectious disease; as well as a declining market or labor deficiency.
Therefore, it is crucial to the the survival of these Honduran micro lots that we shop small and encourage efforts in producing sustainable coffee.
With your support, the family farms of this origin are able to fight environmental threats and strengthen their position within the competitive coffee market.