Why is Pure Origin using augmented reality (AR)?

Pure Origin is currently launching a new phase in our marketing, and we’re excited to share it with you! Through the use of augmented reality (AR), we’re able to tell you more about the lives of our growers than ever before. With this new, innovative technology, the growers leap off the bag to share their stories with you. But why is Pure Origin using augmented reality, you may still ask. Well, let us tell you about the benefits of this fresh approach to marketing!

Augmented Reality with Pure Origin

Firstly, our primary interest in AR is its ability to help us better share grower stories across the world. The more you know about the living and working conditions of our growers, the better. At Pure Origin, we pride ourselves on our ethical practices and equitable wages, as well as the charities we support. We’re excited with the work we’ve done so far, but don’t take it from us! Instead, hear it from the growers, themselves. We want to continue empowering our partners, and giving them a voice to tell their stories is a step in the right direction.

Secondly, we believe that a better-informed customer is a happier customer. We want to give you as much information as possible about the ways we do business and the lives of our growers. We want to become your go-to single-origin, sustainable coffee provider, and that begins with giving you information. At Pure Origin, we are confident that learning more about these growers will help you to make this difficult choice in the saturated coffee industry. With our new packaging, we aim to better serve you with stories straight from the growers, themselves. That way, you can remain confident that your purchases are making a real difference in the world.

Why Pure Origin?

At Pure Origin, we’re built different. We started our company from the ground up to give back to the earth and its people. That’s why every sale benefits an essential charity or cause in the coffee’s country of origin. For example, in Colombia, we work with Las Rosas, a group that empowers female growers in the traditionally male-dominated trade. On the other hand, in Indonesia, we partner with Reje Gayo, a group that helps train the next generation of coffee farmers with sustainable business and agricultural practices. Those are only two of our causes, but rest assured that every coffee gives back in important ways to the people who need it the most.

We’re excited to use our new AR packaging to better serve our growers and our customers for years to come. Try Pure Origin today and discover the difference we can make together!

Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re making the world a better place.
Follow for #PureStories: Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube

How is Pure Origin Coffee using augmented reality (AR)?

Pure Origin is proud to be an innovator in the field of single-origin, sustainable coffee that empowers growers and gives back to the planet at the same time. Now, we’re excited to show off our new augmented reality (AR) packaging, which makes it easier than ever for us to share grower stories with you! Using this cutting-edge technology, we’re able to help farmers from across the world tell you about their lives. But how does it work and how are we using this technology to help growers and serve our customers?

Pure Origin Augmented Reality

We’re excited to be able to let growers tell you about their lives, in their own words. Our AR packaging makes this very easy: simply point your camera at the code, click the link, and let the growers speak to you, directly. This serves two important functions. Firstly, we want to allow the growers to tell you about their lives and the differences your purchases make. With every sale, we can continue providing much-needed relief in the remote regions of the world. Your support makes this possible, and the growers are excited to share their thanks. Letting them speak for themselves empowers them to speak their truth and tell you about their lives. At Pure Origin, we’re all about empowering growers, and our AR marketing is just another way to help!

Furthermore, we’re excited to better serve our customers across the globe. The more information we can provide about our sustainable business model and ethical practices, the better. We want our customers to understand the difference they help us make across the globe. Every purchase has real, life-changing implications for growers in war-torn, impoverished countries. Pure Origin’s AR marketing allows us to share the stories that usually are never heard, and certainly not in the coffee aisle! That’s why this is more than a gimmick. This new packaging gives a voice to the often voiceless, and helps you to learn about the importance of continued support.

The Pure Origin Difference

At Pure Origin, we’re more than just a trendy cause. We work hard to make sure all of our business practices are sustainable and ethical so that we can give back to the planet and its people. Aside from our Fair Trade practices, we’re also happy to support several charities across the world. We work alongside an important cause or charity in six countries to provide aid to those who need it most. For example, in Peru, we work with Todos Al Agua, a group combatting water scarcity and pollution. On the other hand, in Honduras, we support small, independent farmers as they strive to make a name for themselves in the competitive coffee market.

Consider buying a bag of Pure Origin coffee today. Try out our new AR packaging and experience first-hand how your purchases can make a real difference for growers across the world.

Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re making the world a better place.
Follow for #PureStories: Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube