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What is fair trade coffee?

Fair trade coffee – we’ve all heard about it, but what does this term actually mean? While it’s a popular buzzword in the coffee industry, many people don’t understand what exactly sets this coffee apart from the rest. What is fair trade coffee? Put simply, fair trade coffee means that an organization has screened the […]

How to experience augmented reality (AR)

Pure Origin has launched an augmented reality (AR) campaign to share the stories of our growers, and we’re here to help you use this new tech. Our revolutionary new packaging allows us to share video testimonials from our partners. They can tell you about their lives and working conditions so you can better understand the […]