Pure Origin has launched an augmented reality (AR) campaign to share the stories of our growers, and we’re here to help you use this new tech. Our revolutionary new packaging allows us to share video testimonials from our partners. They can tell you about their lives and working conditions so you can better understand the difference you make with every purchase of Pure Origin coffee!
We’re here to help you understand this new technology and truly engage with coffee farmers from across the world. It’s as simple as opening your smartphone camera and pointing at a code! However, if you’re confused, feel free to read our guide below to learn how to best experience AR.
Augmented Reality on Phones
While you may need a headset to experience VR, you can view the majority of AR material from your phone. Developers work hard to make their content available through the average smartphone camera, either through the use of an app or a browser. Engaging with this content is often as easy as scanning a QR code with your camera. From there, a pop-up should help direct you to the appropriate webpage or app. After that, you’ll be able to follow built-in instructions in order to experience the immersive AR tech.
Using augmented reality may be easy, but that doesn’t mean it’s limited! The possibilities of AR are endless and include everything from online shopping to real-world gaming, and much in between! Once you understand how to use augmented reality, you’re free to use the innovative tech in ways that can expand and enhance your daily life. Our usage of AR, for example, allows typically silenced groups of growers to speak out and talk to you from across the globe. We’ve only scratched the surface of the applications of AR, and we’re not slowing down now!
Sure, the tech is cool, but you may still be wondering why you should choose Pure Origin. For one thing, we’re proud to be Fair Trade and to provide equitable wage for all of our growers. Additionally, every purchase of Pure Origin coffee supports a unique charity in the coffee’s country of origin. These causes are diverse in subject, but they’re all important. For instance, consider our work in Kenya, where we partner with Grounds for Health. That group helps treat and prevent cervical cancer in woman who are usually denied this kind of health care. Conversely, in the Congo, we work alongside Mighty Peace Coffee as they attempt to support thousands of people caught up in the mineral conflict. As the country rebounds from this violence, they are proud to turn to agriculture, bringing us delicious Congolese coffee beans.
As you can see, Pure Origin is all about giving back to the planet and its people. But we can’t do it without your help, so choose your favorite blend or your cause of choice and start helping us make a difference across the world today!
For more information on our augmented reality, Click Here.
Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re making the world a better place.
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