How does Pure Origin support environmental empowerment?
If you consider yourself an eco-warrior, an environmentalist, or just an earth-conscious person, this is the coffee for you! Like all Pure Origin coffees, our Peruvian light roast empowers people across the world. In this case, it’s environmental empowerment. With every purchase, you help support our partner in Peru – Todos Al Agua – a group that helps to heal the country’s scarce and polluted waterways. But let’s explore all the ways that this coffee gives back to the world.
Todos Al Agua
Todos Al Agua operates out of the Amazonas region of Peru, which has struggled with poor water quality for decades. Water is often difficult to find, and when it is found, it’s often polluted or unsuitable for drinking. That takes a toll on agriculture, let alone a search for clean drinking water. That’s why we’ve teamed up with Todos Al Agua – to “turn the tide” and protect the vital water resources throughout the region.
We source our Peruvian beans from the farmers in the Amazonas, supporting them financially as they create a name for themselves in the competitive coffee industry. Additionally, a portion of every purchase goes towards funding workshops to share the results of conditions and combat climate change. With these much-needed funds, the growers can improve their knowledge of the industry and of eco-friendly cultivation techniques that help them create a more sustainable future.
Over the course of the last few years, these growers have taken great strides towards independence. Their wages have never been more fair, and the quality of the soil is on the rise. However, that doesn’t mean that they’re out of the woods. With your help, we’ll continue funding their work so they can care for their families, their farms, and the planet.
The importance of environmental empowerment
At Pure Origin, environmental empowerment is one of our founding principles. Nothing is more important than sustainability. That’s why all of our coffee – including our Peruvian variety – comes from small, single origin growers. This allows us to support the farmers that really need it and helps us create a product that makes a difference.
So if you’re a fan of light roasts with nutty notes, you won’t regret giving our Peruvian coffee a shot. You’ll love the smooth flavor, but more than that, you’ll love the way that it empowers our growers to create a more sustainable industry for clean water.
Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re connecting with the world.
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