How does Pure Origin support peace empowerment?

Did you know that there are over 15,000 coffee farmers in the Democratic Republic of Congo? These farmers have one thing in common – like many people in the Congo, they’ve suffered from the conflict, poverty, and injustice that was once a daily part of life. As they attempt to rebuild their lives and move forward, the coffee trade has been a beacon of hope, and Pure Origin is proud to help support them. We know that Africa isn’t the first place people think of when they talk about coffee. We want to change that with a delicious dark roast and an important cause – peace empowerment.

Mighty Peace Coffee

In the Congo, we work alongside Mighty Peace Coffee, a social impact importer that is ethical and sustainable. Since its foundation, the group has supported over 9,000 men and women in post-conflict zones. Much of the funding goes towards providing education for the growers – both in agriculture and financial literacy. It helps pays their debts, improve their living conditions, and gives them the tools they need to continue farming. Furthermore, Mighty Peace sets aside money for apprenticeship trades, conservation of protected forest areas, and keeping the peace in the formerly war-torn country. Additionally, we’re excited to report that over 1,500 people in the Congo will receive clean water and energy this year. With your help, we hope to boost that number in the near future.

Most of the coffee that they produce is certified organic and fair trade – and that makes a huge difference for the farmers. In the Umoja region, 11,600 farmers work daily to bring us the delicious Congolese coffee beans. In the Twende region, 2,093 do the same. Thanks to their tireless efforts and support from Mighty Peace, we’re able to enjoy an incredible dark roast that rivals anything coming out of South America or the Caribbean.

The importance of peace empowerment

Nothing is more important to us than ensuring peaceful, sustainable living conditions for our growers. That’s the whole reason we started Pure Origin. We donate a portion of every sale of our Congolese coffee directly to Mighty Peace. That way, you never have to choose between morals and a delicious brew.

So next time you have a craving for a dark roast, we hope you’ll consider drinking Pure Origin. With your support, we’ll have a huge impact on the lives of our growers in the Congo region.

Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re connecting with the world.
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How does Pure Origin support women empowerment?

At Pure Origin, we’re all about giving back, and empowering women is one of our top priorities. That’s why we donate a portion of every sale of our Colombian roast to the Las Rosas Project – a group that helps support female farmers. Are you a passionate advocate for gender equality? Then look no further. Every cup sold benefits women empowerment in the rural areas of the South American country. Let’s explore how the Las Rosas Project is making a difference in Colombia and how your coffee purchases can help.

The Las Rosas Project

In Colombia, men dominate the coffee trade. The Las Rosas project in Huila, Colombia, has made it their mission to change this fact. By funding training, seminars, and other useful resources, the project has helped over 550 women become financially independent on their small, family-owned farms. The women (many victims of gender-based violence and inequality) are given all the resources they need to thrive and take control of their lives.

That’s why Pure Origin works with Las Rosas – we get the delicious coffee beans and the female farmers get much needed education. This helps them reduce their social vulnerability, gives them access to credit, and reduces instances of domestic violence.

On the other hand, Las Rosas also has a deep commitment to the environment. That’s why the group trains women in sustainable farming techniques, so the Earth can continue providing for years to come. Additionally, the group plants coffee trees – over 2,500 to date! The future of the Colombian coffee trade is brighter and more sustainable as a result.

The importance of women empowerment

Gender equality is a struggle throughout the world, and perhaps even more so in rural Colombia. Our female growers already have the passion for coffee, and your continued funding helps them improve their lives and overcome the obstacles put in their place by a male-dominated industry. Above all, it’s essential to ensure that these women get the resources they need so they can continue improving their quality of life.

At Pure Origin, we love a good brew in the morning as much as anyone. However, we’re even more passionate about making a difference. By uniting the two, we hope to empower our growers and people across the globe. With your help, cup by cup, we’ll give the women of Colombia everything they need to take of their family, their farms, and our Earth.

Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re connecting with the world.
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How does Pure Origin support health empowerment?

Passionate about providing health care for the people that need it most? Then our Kenyan coffee is perfect for you! Pure Origin‘s Kenyan light roast benefits Grounds for Health, a group that provides cervical cancer treatment and screening for women who would usually go without. With every purchase, you help reduce the incidences of cervical cancer, increase access to care, and maintain sustainability of the African coffee industry. Let’s delve into the specific ways that every cup of coffee supports health empowerment in Kenya.

Grounds for Health

Since its foundation, Grounds for Health has treated over 12,000 women and screened over 140,000, according to the organization’s website. These women typically come from the most remote regions of Africa, where health care is often inadequate and preventative care is nonexistent. By partnering with Grounds for Health, we help provide health facilities with cryotherapy and treatment devices, as well as necessary supplies. Together, we also spread word about screening and treatment possibilities, saving lives that would have otherwise been lost.

Many women that receive treatment from Grounds for Health work in the coffee industry. In the far-out coffee-producing regions of Kenya, it’s difficult to get access to screening, let alone treatment. That’s why we partner with Grounds for Health – every cup of coffee sold makes a huge difference for our growers.

With goals to eradicate incidences of cervical cancer, it’s critical to continue funding health care, particularly for the ones that can least afford it. With your help, Grounds for Health can continue their mission. As word spreads about their work, we can vastly reduce the negative effects of cervical cancer in Kenya – together.

The importance of health empowerment

It’s impossible to overstate the power of saving a life. When caught in its early stages, cervical cancer can be easily treated, greatly improving the life expectancy of the woman. But with such a complex issue, it can be hard to know how to help. That’s why Pure Origin makes it easy. Simply purchase our Kenyan light roast and you’ll be giving back to our growers in Kenya. In doing so, we’ll be sharing a cup of coffee that’s not only delicious, but saves lives.

Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re connecting with the world.
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How does Pure Origin support environmental empowerment?

If you consider yourself an eco-warrior, an environmentalist, or just an earth-conscious person, this is the coffee for you! Like all Pure Origin coffees, our Peruvian light roast empowers people across the world. In this case, it’s environmental empowerment. With every purchase, you help support our partner in Peru – Todos Al Agua – a group that helps to heal the country’s scarce and polluted waterways. But let’s explore all the ways that this coffee gives back to the world.

Todos Al Agua

Todos Al Agua operates out of the Amazonas region of Peru, which has struggled with poor water quality for decades. Water is often difficult to find, and when it is found, it’s often polluted or unsuitable for drinking. That takes a toll on agriculture, let alone a search for clean drinking water. That’s why we’ve teamed up with Todos Al Agua – to “turn the tide” and protect the vital water resources throughout the region.

We source our Peruvian beans from the farmers in the Amazonas, supporting them financially as they create a name for themselves in the competitive coffee industry. Additionally, a portion of every purchase goes towards funding workshops to share the results of conditions and combat climate change. With these much-needed funds, the growers can improve their knowledge of the industry and of eco-friendly cultivation techniques that help them create a more sustainable future.

Over the course of the last few years, these growers have taken great strides towards independence. Their wages have never been more fair, and the quality of the soil is on the rise. However, that doesn’t mean that they’re out of the woods. With your help, we’ll continue funding their work so they can care for their families, their farms, and the planet.

The importance of environmental empowerment

At Pure Origin, environmental empowerment is one of our founding principles. Nothing is more important than sustainability. That’s why all of our coffee – including our Peruvian variety – comes from small, single origin growers. This allows us to support the farmers that really need it and helps us create a product that makes a difference.

So if you’re a fan of light roasts with nutty notes, you won’t regret giving our Peruvian coffee a shot. You’ll love the smooth flavor, but more than that, you’ll love the way that it empowers our growers to create a more sustainable industry for clean water.

Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re connecting with the world.
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How to experience augmented reality (AR)

Pure Origin has launched an augmented reality (AR) campaign to share the stories of our growers, and we’re here to help you use this new tech. Our revolutionary new packaging allows us to share video testimonials from our partners. They can tell you about their lives and working conditions so you can better understand the difference you make with every purchase of Pure Origin coffee!

We’re here to help you understand this new technology and truly engage with coffee farmers from across the world. It’s as simple as opening your smartphone camera and pointing at a code! However, if you’re confused, feel free to read our guide below to learn how to best experience AR.

Augmented Reality on Phones

While you may need a headset to experience VR, you can view the majority of AR material from your phone. Developers work hard to make their content available through the average smartphone camera, either through the use of an app or a browser. Engaging with this content is often as easy as scanning a QR code with your camera. From there, a pop-up should help direct you to the appropriate webpage or app. After that, you’ll be able to follow built-in instructions in order to experience the immersive AR tech.

Using augmented reality may be easy, but that doesn’t mean it’s limited! The possibilities of AR are endless and include everything from online shopping to real-world gaming, and much in between! Once you understand how to use augmented reality, you’re free to use the innovative tech in ways that can expand and enhance your daily life. Our usage of AR, for example, allows typically silenced groups of growers to speak out and talk to you from across the globe. We’ve only scratched the surface of the applications of AR, and we’re not slowing down now!

Pure Origin

Sure, the tech is cool, but you may still be wondering why you should choose Pure Origin. For one thing, we’re proud to be Fair Trade and to provide equitable wage for all of our growers. Additionally, every purchase of Pure Origin coffee supports a unique charity in the coffee’s country of origin. These causes are diverse in subject, but they’re all important. For instance, consider our work in Kenya, where we partner with Grounds for Health. That group helps treat and prevent cervical cancer in woman who are usually denied this kind of health care. Conversely, in the Congo, we work alongside Mighty Peace Coffee as they attempt to support thousands of people caught up in the mineral conflict. As the country rebounds from this violence, they are proud to turn to agriculture, bringing us delicious Congolese coffee beans.

As you can see, Pure Origin is all about giving back to the planet and its people. But we can’t do it without your help, so choose your favorite blend or your cause of choice and start helping us make a difference across the world today!

For more information on our augmented reality, Click Here.

Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re making the world a better place.
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How to watch augmented reality stories on Pure Origin bags

Pure Origin is sweeping the country with delicious, sustainable, single-origin coffee that empowers growers at every turn. We’re proud of the work we’re doing, worldwide, and we look forward to continue making a difference, with your help. Now, we’re proud to be able to share augmented reality stories directly from our growers! This allows them to speak to you from the bag and tell you about their lives and their work growing our coffee. However, if you aren’t used to this new and emerging technology, this process could be confusing, so read our guide below for instructions!

How to access our augmented reality stories

First, simply open your phone camera and tap the code on the screen. This will allow your phone to focus on the QR code and receive the information encoded there. Next, click the notification that reads “Open pureorigincoffee.org in Safari” or an alternate browser of your choice. Wait for the experience to load on your device, then click “press here to begin.” After that, click the “allow” button to enable access to your camera viewer. Finally, flip the bag over and position the person’s face inside the outlined white rectangle. The person will spring into life and tell you more about their lives and experiences growing the best Pure Origin coffee!

However, please note that some Android smartphones require a downloaded QR code scanning app.

Pure Origin

Who will you hear from first? Pure Origin offers a huge variety of stories. For example, you can hear from the General Manager of Todos Al Agua in Peru, or the Director of Operations at Grounds for Health in Kenya. Conversely, you can listen to the Green Coffee Manager from family farms in Honduras, or even the Managing Partner of Mighty Peace Coffee in the Congo. No matter what you choose, you’ll hear real-life stories from the real people who grow our coffee. Above all, you’ll be supporting positive advances in the lives of our growers with every purchase.

So, who will speak to you?

For more information on our augmented reality, Click Here.

Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re making the world a better place.
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Why is Pure Origin using augmented reality (AR)?

Pure Origin is currently launching a new phase in our marketing, and we’re excited to share it with you! Through the use of augmented reality (AR), we’re able to tell you more about the lives of our growers than ever before. With this new, innovative technology, the growers leap off the bag to share their stories with you. But why is Pure Origin using augmented reality, you may still ask. Well, let us tell you about the benefits of this fresh approach to marketing!

Augmented Reality with Pure Origin

Firstly, our primary interest in AR is its ability to help us better share grower stories across the world. The more you know about the living and working conditions of our growers, the better. At Pure Origin, we pride ourselves on our ethical practices and equitable wages, as well as the charities we support. We’re excited with the work we’ve done so far, but don’t take it from us! Instead, hear it from the growers, themselves. We want to continue empowering our partners, and giving them a voice to tell their stories is a step in the right direction.

Secondly, we believe that a better-informed customer is a happier customer. We want to give you as much information as possible about the ways we do business and the lives of our growers. We want to become your go-to single-origin, sustainable coffee provider, and that begins with giving you information. At Pure Origin, we are confident that learning more about these growers will help you to make this difficult choice in the saturated coffee industry. With our new packaging, we aim to better serve you with stories straight from the growers, themselves. That way, you can remain confident that your purchases are making a real difference in the world.

Why Pure Origin?

At Pure Origin, we’re built different. We started our company from the ground up to give back to the earth and its people. That’s why every sale benefits an essential charity or cause in the coffee’s country of origin. For example, in Colombia, we work with Las Rosas, a group that empowers female growers in the traditionally male-dominated trade. On the other hand, in Indonesia, we partner with Reje Gayo, a group that helps train the next generation of coffee farmers with sustainable business and agricultural practices. Those are only two of our causes, but rest assured that every coffee gives back in important ways to the people who need it the most.

We’re excited to use our new AR packaging to better serve our growers and our customers for years to come. Try Pure Origin today and discover the difference we can make together!

Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re making the world a better place.
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