Pure Origin is sweeping the country with delicious, sustainable, single-origin coffee that empowers growers at every turn. We’re proud of the work we’re doing, worldwide, and we look forward to continue making a difference, with your help. Now, we’re proud to be able to share augmented reality stories directly from our growers! This allows them to speak to you from the bag and tell you about their lives and their work growing our coffee. However, if you aren’t used to this new and emerging technology, this process could be confusing, so read our guide below for instructions!
How to access our augmented reality stories
First, simply open your phone camera and tap the code on the screen. This will allow your phone to focus on the QR code and receive the information encoded there. Next, click the notification that reads “Open pureorigincoffee.org in Safari” or an alternate browser of your choice. Wait for the experience to load on your device, then click “press here to begin.” After that, click the “allow” button to enable access to your camera viewer. Finally, flip the bag over and position the person’s face inside the outlined white rectangle. The person will spring into life and tell you more about their lives and experiences growing the best Pure Origin coffee!
However, please note that some Android smartphones require a downloaded QR code scanning app.
Pure Origin
Who will you hear from first? Pure Origin offers a huge variety of stories. For example, you can hear from the General Manager of Todos Al Agua in Peru, or the Director of Operations at Grounds for Health in Kenya. Conversely, you can listen to the Green Coffee Manager from family farms in Honduras, or even the Managing Partner of Mighty Peace Coffee in the Congo. No matter what you choose, you’ll hear real-life stories from the real people who grow our coffee. Above all, you’ll be supporting positive advances in the lives of our growers with every purchase.
https://www.pureorigincoffee.org/wp-content/uploads/2021/03/PO-Logo-V3_NoTM.png00Jon Van Zytveldhttps://www.pureorigincoffee.org/wp-content/uploads/2021/03/PO-Logo-V3_NoTM.pngJon Van Zytveld2022-03-03 19:00:002022-12-30 20:05:24How to watch augmented reality stories on Pure Origin bags
Pure Origin is currently launching a new phase in our marketing, and we’re excited to share it with you! Through the use of augmented reality (AR), we’re able to tell you more about the lives of our growers than ever before. With this new, innovative technology, the growers leap off the bag to share their stories with you. But why is Pure Origin using augmented reality, you may still ask. Well, let us tell you about the benefits of this fresh approach to marketing!
Augmented Reality with Pure Origin
Firstly, our primary interest in AR is its ability to help us better share grower stories across the world. The more you know about the living and working conditions of our growers, the better. At Pure Origin, we pride ourselves on our ethical practices and equitable wages, as well as the charities we support. We’re excited with the work we’ve done so far, but don’t take it from us! Instead, hear it from the growers, themselves. We want to continue empowering our partners, and giving them a voice to tell their stories is a step in the right direction.
Secondly, we believe that a better-informed customer is a happier customer. We want to give you as much information as possible about the ways we do business and the lives of our growers. We want to become your go-to single-origin, sustainable coffee provider, and that begins with giving you information. At Pure Origin, we are confident that learning more about these growers will help you to make this difficult choice in the saturated coffee industry. With our new packaging, we aim to better serve you with stories straight from the growers, themselves. That way, you can remain confident that your purchases are making a real difference in the world.
Why Pure Origin?
At Pure Origin, we’re built different. We started our company from the ground up to give back to the earth and its people. That’s why every sale benefits an essential charity or cause in the coffee’s country of origin. For example, in Colombia, we work with Las Rosas, a group that empowers female growers in the traditionally male-dominated trade. On the other hand, in Indonesia, we partner with Reje Gayo, a group that helps train the next generation of coffee farmers with sustainable business and agricultural practices. Those are only two of our causes, but rest assured that every coffee gives back in important ways to the people who need it the most.
We’re excited to use our new AR packaging to better serve our growers and our customers for years to come. Try Pure Origin today and discover the difference we can make together!
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https://www.pureorigincoffee.org/wp-content/uploads/2021/03/PO-Logo-V3_NoTM.png00Jon Van Zytveldhttps://www.pureorigincoffee.org/wp-content/uploads/2021/03/PO-Logo-V3_NoTM.pngJon Van Zytveld2022-03-03 18:59:032022-04-13 19:10:52What is augmented reality (AR)?
https://www.pureorigincoffee.org/wp-content/uploads/2021/03/PO-Logo-V3_NoTM.png00Jon Van Zytveldhttps://www.pureorigincoffee.org/wp-content/uploads/2021/03/PO-Logo-V3_NoTM.pngJon Van Zytveld2022-02-02 17:53:182022-12-30 20:05:41Farm direct stories from Pure Origin
In the third wave of coffee, customers are putting higher value on the social responsibility of their favorite caffeine fix. They are increasingly aware of coffee brands which take advantage of their position of power by paying their growers poorly and depleting the environment. At Pure Origin, we believe you should never have to choose between your values and a delicious cup of coffee. That is why we produce all of our coffee sustainably and buy it from growers at premium prices. If you stress about your social responsibility and the environmental impact of your coffee, look no further than Pure Origin! We are proud to support coffee farmers, so read on to see how you can help!
Best ways to support coffee farmers
Buying coffee is obviously something that benefits farmers; however, not all coffee companies pay farmers equally. Big brands, in particular, pay less to farmers throughout their vast sourcing areas. In order to avoid making the “wrong” purchase, or one that benefits the company and not the grower, there are a few terms with which you should be familiar: sustainable-impact coffee and single-origin coffee. These two terms are what makes Pure Origin different from traditional coffee companies. Let us help walk you through these terms and why they matter for coffee fans across the world.
Sustainable-impact coffee
One word to keep an eye on in the future is sustainable-impact coffee. This means coffee grown and produced with an eye on sustainability, both for the farmers and the environment. Companies produce every cup in a way that supports the growers while also giving back to the earth. Sustainable-impact coffee brands often provide the farmers with education in proper techniques for cultivation, water conservation, and other ins and outs of the industry. As a result, farmers create a better cup of coffee and leave the land in better shape than before! In exchange for their hard labor, we pay them a premium for their beans. The cycle continues, with the farmer, the coffee brand, and the Earth itself benefitting from the increased commitment to sustainability.
No one should feel guilty about enjoying their morning cup of coffee! That is why Pure Origin is proud to be a leader in the field of sustainable-impact coffee! All of our growers and farmers receive premium prices for their hard work. Additionally, every variety of our coffee benefits a unique and important cause throughout the coffee-producing regions of the world. A portion of every sale goes towards one of these various causes. These include, among others, providing education and training to farmers in Indonesia, funding cervical cancer screening and treatment in remote regions of Kenya, and supporting small farmers as they attempt to make a name for themselves in the competitive coffee industry. When we source our coffee, we work hard to make sure it is created with sustainability, compassion, and equality!
Buy single-origin coffee
Single-origin coffee is coffee sourced from a single area, generally from one or more growers in a cooperative arrangement. This is opposed to larger-scale coffee operations, which source from vast areas of countries, mashing their beans into blends to disguise the fact that the beans could come from a dozen or more separate farms, with their conflicting flavors. With single-origin coffee companies, you can rest assured that you know the exact place your coffee comes from. Similarly, you can be sure of the conditions by which the beans were grown, harvested, and produced. This has benefits for consistency of flavor and for social accountability for the coffee company. Simply put, if you know exactly where your coffee comes from, you have more control .
Additionally, single-origin coffee companies generally operate on a smaller scale than larger brands. As such, they usually have a closer relationship with the growers. That means that the company is in a much better place to provide regional-specific assistance. In Peru, for example, Pure Origin partners with Todos Al Agua, a group fighting contaminated water in the region. In Colombia, we work with the Las Rosas Women’s Group as they empower women who want to start their own farms in the typically male-dominated coffee industry. With Pure Origin’s six coffee varieties supporting a range of causes, we are glad to be able to offer coffee that gives back to the world while we enjoy our favorite tasty brew!
Buy Pure Origin
Pure Origin is proudly both sustainable-impact and single-origin! This means we create every cup from a position of social and environmental responsibility. We take our commitment to the growers, our customers, and the Earth very seriously. Pure Origin grows, harvests, and processes every bean with care into the coffee that customers love from coast to coast! We make sure to support coffee farmers with a fair wage, ensuring delicious coffee for years to come! Buy Pure Origin coffee today and rest easy! Your purchase will make a difference for the planet and for people all over the world!
https://www.pureorigincoffee.org/wp-content/uploads/2021/03/PO-Logo-V3_NoTM.png00Jon Van Zytveldhttps://www.pureorigincoffee.org/wp-content/uploads/2021/03/PO-Logo-V3_NoTM.pngJon Van Zytveld2022-02-02 17:45:432022-12-30 20:05:53Best ways to support coffee farmers
Every cup of Pure Origin Coffee makes real-world change and supports various causes throughout the world. Each one of our coffees is an ethical purchase, so feel free to select your next bag based on your favorite roast or whichever cause speaks to you most! Here are our top 6 Pure Origin stories so you can feel inspired by your impact the next time you make yourself a delicious cup of coffee!
Top 6 Pure Origin Stories
Pure Origin offers six coffees, all differing in flavor and roast, and each of these benefits a different cause in their respective regions: Congo, Honduras, Indonesia, Kenya, Peru, and Colombia. The causes are wide-ranging, but every one makes a huge impact for people across the world. From environmental activism to healthcare, Pure Origin needs your help to make a difference in our partner countries. Read on to discover the top 6 stories from across the world!
Congo
Firstly, our Congolese coffee is an organic Fair-Trade certified dark roast with citrus notes, hailing from the South Kivu region. There, we work with Mighty Peace Coffee, a movement seeking to end mineral conflict throughout the country and the brutality that comes with it. A portion of every sale goes towards funding education for the Congolese people, providing clothing, paying debts, and improving the living conditions of its people.
It might not yet have the recognition it deserves, but the Congo has always had a rich tradition of speciality coffee. However, mineral conflicts have made it difficult for the Congolese people to focus on the coffee trade. As the country transitions away from the mineral conflict, the country has had more resources to devote to coffee cultivation. Similarly, the people of the Congo are slowly improving their quality of life, and the future today is brighter than it has been in decades. As the people thrive, so does the coffee industry! Many people previously caught up in the conflict have become farmers and now proudly contribute to the now-booming economy. Major strides have been made for equality and environmentalism, and every cup of Pure Origin coffee helps make a difference for people in the Congo.
Honduras
On the other hand, our Honduran coffee is a medium roast with caramel notes from the Intibucá region. Sales help benefit various small family farms as they attempt to make a name for themselves in the competitive coffee industry. Proceeds from this coffee help farmers face carious threats throughout the region and strengthens the position of small growers.
90 percent of Honduran coffee farms are small, family-owned lots. As a result, they are very vulnerable when it comes to environmental fluctuations and financial instability. Larger growers can insure and protect themselves, but smaller growers cannot. Market trends affect these farms disproportionately and budgets are often razor-thin. A single poor growing season can result in disaster, so every sale counts. That is why we partner with these farms in Honduras to deliver the incredible taste you know and crave! Our partnered farms have been thriving in recent years, allowing them to be more sustainable. Farmers now pay close attention to soil quality and water conservation, improving the quality of life for the farm and the farmer! That way, you never have to choose between environmentalism and a great cup of coffee!
Indonesia
Another one of our top Pure Origin stories comes from Indonesia! Our Indonesian coffee is an organic Sumatran Fair-Trade certified dark roast with chocolate notes. In Indonesia, we work alongside Coop Reje Gayo, a group that provides education and training on coffee cultivation techniques. A portion of every sale helps fund this training and ensures that farmers can sell every bean for a premium price. This is beneficial for the farmer, but also allows them to be sustainable growers, both environmentally and economically.
Prior to the formation of the collective, these farmers struggled to obtain Fair Trade prices and provide for their families. Conditions were quite poor, but since the foundation of Reje Gayo,, the region has exploded with high-quality coffee! Farmers work in teams to prune, clear weeds, and fertilize plantations to ensure success for its members and their families. Financial stability is at an all-time-high, and every farmer receives a premium price for every bean sold. The farms have even made great strides environmentally! Farmers are trained in sustainable practices so that the coffee is grown, harvested, and processed with respect for the planet.
Kenya
Conversely, our Kenyan coffee is a light roast with wine notes, coming from the Nyeri region of Kenya. We partner with Grounds for Health, which aims to reduce cervical cancer in remote regions within the coffee-producing country. Each cup sold goes towards reducing incidences of this horrible disease. This includes increasing access to screening and prevention, as well as education and training of local health care providers.
Since its foundation, the organization has treated 10,205 women across the world and screened 124,641, according to the project’s website. Our partnership helps provide preventative services to women in some of the country’s most remote regions. In these far-flung regions, women are usually unable to access healthcare, resulting in many deaths to diseases that are often treatable. Day-to-day, Grounds for Health provides health facilities with cryotherapy and treatment devices, as well as necessary supplies. The project also makes an effort to spread word about screening and treatment possibilities throughout the country in order to increase its impact. Many of the affected women are coffee growers throughout Kenya who otherwise would go without treatment entirely.
Peru
Our Peruvian coffee is a light roast with nutty notes that comes from the Amazonas region of Peru. Sales benefit Todos Al Agua, a group combatting contaminated water found throughout the district. Over the last 25 years, the region has struggled with poor water quality, which has resulted in sickness and water scarcity. Pure Origin funds ongoing workshops to share the results of conditions and combat climate change. This helps protect vital water resources in the Amazonas region.
These farmers worked together to form a collective to combat the contaminated water, share information, and organize workshops. These workshops helped improve their knowledge of the industry and of eco-friendly cultivation techniques. These days, the group makes sure to maintain sustainable practices on its farms. This includes environmental measures to ensure water and soil quality, as well as fair wage distribution. Similarly, farmers now have greater financial stability and independence, and can continue providing us with delicious coffee for years to come!
Colombia
Finally, our Colombian coffee is a medium roast with fruity notes from the Huila region. In Colombia, we partner with Las Rosas, helping assist 300 women as they grow coffee and attend workshops to better themselves and their crops. Additionally, the project helps growers access necessary loans, provides equitable wages for their labor, and gives them technical training in their craft so they can lead their farms in the traditionally male-dominated coffee growing industry.
Since its foundation, Las Rosas has become a thriving group of farms. One farm began with 1,000 trees in 2010 and now hosts 3,000. These Colombian women have certainly mastered the growing and production of coffee, and the evidence is in the brew! Further funding will help pay for workshops that help the growers develop the agricultural practices and improve their own lives. These include how to recognize good seeds, how to establish a seed bed, and optimal harvesting times for the coffee cherry. The project even instructs the growers in money handling, helps them educate their children, assists them as they seek necessary loans, and provides other emergency services, as necessary.
Why Pure Origin?
Every cup of Pure Origin’s coffee is sustainable impact. This means that our farms tend to their crop in a way that respects the planet and its people. Every action taken on the farm is targeted to make the most of the land, but also take care of it.
All of our coffees are even single origin, which means that they come from a single geographical region. We source only from small growers or sets of small growers in a collective. This allows us to support the farmers that need it and helps us create a product that makes a difference. Every bean is sustainably produced and can be traced back from the bag to the tree. That way, you know exactly what you are getting and where it comes from! Try a cup of Pure Origin coffee and help us make a difference today!
https://www.pureorigincoffee.org/wp-content/uploads/2021/03/PO-Logo-V3_NoTM.png00Jon Van Zytveldhttps://www.pureorigincoffee.org/wp-content/uploads/2021/03/PO-Logo-V3_NoTM.pngJon Van Zytveld2022-02-02 17:42:432022-12-30 20:05:58Top 6 Pure Origin Stories
If you’ve heard about Pure Origin Coffee, you know that every cup of our coffee sold benefits causes across the world. Our six varieties, from our Congolese dark roast to our Peruvian light, support unique and important charitable causes. With so much to choose from, you may ask yourself, specifically, what projects are helped by Pure Origin coffee? Read on to learn everything you need to know about our charitable work and coffee, and how you can help!
What projects are helped by Pure Origin coffee?
We offer six coffees, all differing in flavor and roast, with each benefitting a different social activist cause in the respective regions: Congo, Honduras, Indonesia, Kenya, Peru, and Colombia. These causes range from environmental activism to health awareness and screening to peace-keeping. That way, no matter what roast you prefer, you will always be able to improve the world with every cup!
Congo
Pure Origin’s Congolese coffee is an organic Fair-Trade-certified dark roast with citrus notes. It hails from the South Kivu region and benefits Mighty Peace Coffee, a group seeking to end mineral conflict. Brutality has torn the country apart, but alongside Mighty Peace, we have begun to make a difference. Proceeds help fund education, provide clothing, pay debts, and improve the living conditions of the Congolese people.
Honduras
Conversely, our Honduran coffee is a medium roast with caramel notes from the Intibucá region. Sales benefit various small family farms operating together as they attempt to make a name for themselves in the competitive coffee industry. 90 percent of Honduran coffee farms operate as small, family-owned lots. As a result, they are much more vulnerable to environmental concerns and financial instability. That is why proceeds from our coffee help farmers face environmental threats throughout the region. At the same time, they help strengthen the position of these small farmers in the coffee market.
Indonesia
Our Indonesian coffee is another organic, Fair-Trade dark roast, but this one has chocolate notes and comes from Sumatra. In Indonesia, we work with Coop Reje Gayo, a center that provides education and training on coffee-cultivation techniques. A portion of every sale helps fund this training and ensures that farmers can sell every bean for a premium. This is beneficial for the farmer, but also allows them to be sustainable growers, both environmentally and economically.
Kenya
Our Kenyan coffee is a tasty light roast with wine notes, coming from the Nyeri region. We partner there with Grounds for Health, a group aiming to reduce cervical cancer in remote regions of the coffee-producing country. Every cup sold goes towards reducing incidences of this horrible disease for women that disproportionately lack medical assistance. This includes increasing access to screening and prevention, as well as education and training of local health care providers.
Peru
Pure Origin’s Peruvian coffee is a light roast with nutty notes from the Amazonas region. Sales of this variety benefit Todos Al Agua, a group combatting contaminated water found throughout the region. Over the last 25 years, the Amazonas area has struggled with poor water quality, resulting in sickness and water scarcity. Alongside Todos Al Agua, we help fund ongoing workshops to share the results of conditions and combat climate change. This helps protect water resources that are vital for coffee growers and citizens, alike.
Colombia
Finally, our Colombian coffee is a medium roast with fruity notes, coming from the Huila region. There, we work with the Las Rosas Women’s Group, supporting 300 women as they grow coffee and attend workshops to better themselves and their crops. The project helps growers access necessary loans, provides equitable wages for their labor, and gives them technical training in their craft so they can lead their farm in the traditionally male-dominated coffee-growing industry.
Why Pure Origin?
Additionally, Pure Origin is proud to be a leader in the field of sustainable impact coffee. Sustainable impact means that we treat the environment and our farmers with respect. Our farms are all eco-friendly, and farmers receive training to avoid over-farming, pollution, and waste. That way, the planet can continue to thrive, all while we enjoy a delicious cup of coffee!
Similarly, every cup of Pure Origin coffee is single origin, meaning it comes from one grower or set of growers. As a result, you can be assured of exactly where your coffee comes from. That way, you can seek out specific flavors and characteristics. More importantly, when you know more about your coffee’s origin, you have more control over how it is produced. Having specific sources keeps us accountable to our farmers and gives us a closer relationship with them. We assist with situational challenges and pay premium prices for every bean.
Finally, all of our coffee benefits one of the causes detailed above, because we want sustainability to be more than a marketing tactic. We founded our company around these ideals, and will continue to help make the world a better place in the future. Try a cup of Pure Origin coffee today and help us make the next step together!
https://www.pureorigincoffee.org/wp-content/uploads/2021/03/PO-Logo-V3_NoTM.png00Jon Van Zytveldhttps://www.pureorigincoffee.org/wp-content/uploads/2021/03/PO-Logo-V3_NoTM.pngJon Van Zytveld2022-02-02 17:39:382022-12-30 20:06:07What projects are helped by Pure Origin coffee?
In your search for a delicious, sustainable cup of coffee, you may come across references to the three waves of coffee. If you are wondering what these terms mean and what differs between them, read on and let Pure Origin help explain the history of the coffee trade!
What are the three waves of coffee?
A “wave” of coffee refers to a time period or stage within the industry. So far, coffee has been through three appropriately named stages: the First, Second, and Third Waves. Each of these are significantly different from another in a few critical ways. The First Wave marked the Western “discovery” of coffee as a consumer product in the 1800s and its growing consumption. The Second Wave came later in the 20th century as brands like Starbucks took the world by storm. Finally, the Third Wave has come in the 21st century as customers become more concerned about where their coffee comes from and how it is produced.
First Wave
The First Wave of coffee was certainly the longest, lasting from the 1800s to the end of the 1970s. It began with the Western world’s discovery of coffee and the realization that it could become a significant consumer good. Entrepreneurs hit it big as the trade exploded and coffee drinking became a daily occurrence for many. The hallmark of this wave came when coffee could be found in almost every household across the world. Coffee became commonplace, rather than a pricy luxury, and almost everyone from rich to poor began drinking it.
At this stage, customers were not very aware about the specific flavors of their coffee or its origin. As long as the caffeine was strong, coffee sales continued to explode. This was, of course, a time rife with environmental and economic exploitation. Farmers did not tend to their land sustainably, instead maximizing productivity and minimally investing in environmentally friendly practices. Additionally, wages for most farmers remained very poor, even though coffee continued to be sold at a huge markup. As a result, the industry continued to thrive, even though farmers and the environment began to suffer.
Second Wave
The Second Wave of coffee took place largely because of that most famous of coffee companies: Starbucks. As the huge company began to have more influence and invested huge chunks of money in marketing during the 1970s and beyond, consumers began to seek out specific flavors and varieties. They became increasingly appreciative of their coffee and aware of its attributes. Some began to crave dark roasts, while others preferred light ones. Flavored coffee also began to boom, particularly seasonal products. Providing high-quality coffee soon became a necessity, edging budget and lower-quality brands out of the market. The industry was looking for opportunities to capitalize on this trend, and coffee finally became a worldwide phenomenon.
In this wave, the outlook for farmers and the environment continued to be bleak. Despite the rise of massive coffee corporations, farmers continued to receive a low price for every bean. If they refused to sell their crop cheaply, influential companies would simply move on to another farm. The insatiable need for coffee continued to contribute to less-than-sustainable farming practices. Additionally, the use of disposable cups and single-use packaging threatened the environment further as customers threw away millions of cups and bags a year.
Third Wave
Now, as we continue the Third Wave of coffee, customers care more and more about the conditions by which they receive their favorite hot drink. Specialty coffees are extremely popular, both for the unique and specific flavors they offer, but also for the opportunity for social activism. Now that they have so many choices, sophisticated coffee lovers feel they should have a say in how their beans are grown, harvested, and produced. With their buying power, they are increasingly choosing coffee brands that make a commitment to sustainability.
With the increasing attention paid to global warming, customers are allowing companies like Pure Origin to make a difference when it comes to sustainable coffee production. Rather than maximizing land usage, farmers on sustainable farms tend to the land and rotate crops to avoid saturation. Water resources are cherished and contaminants and pollution have been lessened. The world is far from recovered, but sustainable companies have begun to make a dent in the world’s pollution.
Additionally, awareness of poverty and poor working conditions has made coffee drinkers opt for brands that compensate farmers fairly. Truly sustainable brands pay their farmers a premium price, and farmers in exchange commit to sustainable practices. Everyone benefits from this arrangement, particularly growers, coffee customers, and consumers. Even the world has gotten a boost from this wave, as coffee lovers have begun to make a difference in the world with their purchases. As a result, companies like Pure Origin now offer coffee for people, like us, that care.
Why Pure Origin
Pure Origin is proud to be a part of the Third Wave of coffee, where every sale can make a difference in the world. We are sustainable impact, which means that we commit to fair and equitable practices in the environment and in the world. We pay our farmers a premium price for the bean and help fund workshops that allow them to learn more.
All of our coffee is also single origin, and comes from one specific farm or sets of farms. This allows us to have a closer relationship with our growers and help them deal with specific challenges. It also helps us assure our customers that they can pinpoint exactly where our coffee comes from.
Our Causes
Similarly, every sale of our coffee goes towards an important cause in coffee-producing regions of the world. Our Congolese coffee benefits Mighty Peace Coffee, a movement seeking to end mineral conflict in the country. Our Indonesian coffee helps support Coop Reje Gayo, a center that provides education and training on coffee cultivation techniques. In Honduras, we work with small family farms to help them make strides in the competitive industry. That way, you can choose one of our coffees for its roast or for the cause you prefer!
In this Third Wave of coffee, we realize you have a huge range of choices when it comes to your coffee. That’s why we have tried to be the change we wanted to see in the world. We started with sustainability as a mission statement and built our company around it. So, if you are like us and want to make a difference while enjoying a delicious hot brew, order Pure Origin coffee today!
https://www.pureorigincoffee.org/wp-content/uploads/2021/03/PO-Logo-V3_NoTM.png00Jon Van Zytveldhttps://www.pureorigincoffee.org/wp-content/uploads/2021/03/PO-Logo-V3_NoTM.pngJon Van Zytveld2022-02-02 17:36:302022-12-30 20:06:11What are the three waves of coffee?
We are now in the third wave of coffee, and everyone’s favorite hot drink has taken the globe by storm! With an insane amount of choices and customers that are more and more socially conscious, many have begun to ask themselves whether their morning brew is as ethical as they could hope. With environmental worries and concerns about the payment of growers, it is difficult to know how your purchase can make a difference, bringing you the incredible coffee you crave while also contributing to a better way of life for others. Pure Origin is here to help guide you in your search for a responsible, high-quality cup of coffee that helps support coffee farmers!
How to support coffee farmers
The simplest way to support coffee farmers is, of course, to buy their coffee. However, if you want to be sure that farmers actually benefit from your purchase, there are a few other things you should keep in mind when in the supermarket or coffee house. These include sustainable-impact and single-origin coffee.
Buy sustainable-impact coffee
One term you should be aware of when shopping for coffee these days is sustainable impact. Sustainable-impact coffee is coffee that is grown and marketed with an eye on sustainability. This means both ecologically and with respect to the farmers who grow it. Companies source every cup with respect for the planet and the growers that work to enable our constant caffeine cravings. They educate the farmers themselves in proper growing techniques with regard to water, soil quality, and environmental responsibility so that the Earth can continue to thrive while we enjoy the beans it gives us. In exchange for the measures they take to keep our planet healthy, farmers on these farms are given higher wages. That way, they can continue to work and provide for themselves and their families, also bringing us the coffee we have grown to love.
All this is to say that sustainable-impact coffee is coffee that shouldn’t make you feel guilty when you drink it. Instead, you can be proud that the environment and the coffee growers are being looked after. Pure Origin is a leader in the sustainable-impact coffee industry, with proceeds going towards a wide range of charitable causes. These include empowering Columbian women farmers as they found their own farms, combatting contaminated water in coffee-producing regions of Peru, and ending mineral conflicts in war-torn regions of the Congo. At Pure Origin, when we source our coffee, we make sure to select only the best farms. After that, we make sure to train and compensate the farmers fairly. When you enjoy your next cup of Pure Origin coffee, rest easy knowing that it was sourced sustainability!
Buy single-origin coffee
Single-origin coffee is similar but separate from sustainable-impact coffee. Single-origin coffee is coffee sourced from a single area, generally from one grower or sets of growers. This is the opposite of large-scale, big-brand production of coffee. These bigger companies often source from a variety of locations and regions, mashing everything together into blends.
You may be asking yourself why the origin of your coffee should matter. For one thing, single-origin coffee customers can be assured of the exact location their coffee was grown. This means they can choose regions or farms which have the distinct characteristics and flavors they know and love. Similarly, customers can rest assured knowing that single-origin coffee companies operate on a much smaller scale than their big-name rivals. As a result, they often have a closer relationship with the growers, and can pay them more fairly.
Additionally, if the grower needs extra training or is fighting region-specific problems, the single-origin companies are often able to help. Pure Origin works closely with our growers to make sure they bring us quality coffee while also benefitting from their labor. With our six varieties supporting a range of causes, we are glad to be able to offer coffee that gives back to the world!
Buy Pure Origin coffee
Pure Origin coffee is both sustainable-impact and single-origin. This means we are proud of every cup of coffee we make, from our Fair-Trade-certified Congolese variety, a dark roast with citrus notes, to our Kenyan coffee, a light roast with wine notes, and everything in between! We grow every bean and process them with care into the coffee that customers love from coast to coast. Buy Pure Origin coffee and help support coffee farmers today! You should never have to choose between social responsibility and a delicious cup of coffee!
https://www.pureorigincoffee.org/wp-content/uploads/2021/03/PO-Logo-V3_NoTM.png00Jon Van Zytveldhttps://www.pureorigincoffee.org/wp-content/uploads/2021/03/PO-Logo-V3_NoTM.pngJon Van Zytveld2022-02-02 17:32:382022-12-30 20:06:18How to support coffee farmers
Pure Origin is proud to be an innovator in the field of single-origin, sustainable coffee that empowers growers and gives back to the planet at the same time. Now, we’re excited to show off our new augmented reality (AR) packaging, which makes it easier than ever for us to share grower stories with you! Using this cutting-edge technology, we’re able to help farmers from across the world tell you about their lives. But how does it work and how are we using this technology to help growers and serve our customers?
Pure Origin Augmented Reality
We’re excited to be able to let growers tell you about their lives, in their own words. Our AR packaging makes this very easy: simply point your camera at the code, click the link, and let the growers speak to you, directly. This serves two important functions. Firstly, we want to allow the growers to tell you about their lives and the differences your purchases make. With every sale, we can continue providing much-needed relief in the remote regions of the world. Your support makes this possible, and the growers are excited to share their thanks. Letting them speak for themselves empowers them to speak their truth and tell you about their lives. At Pure Origin, we’re all about empowering growers, and our AR marketing is just another way to help!
Furthermore, we’re excited to better serve our customers across the globe. The more information we can provide about our sustainable business model and ethical practices, the better. We want our customers to understand the difference they help us make across the globe. Every purchase has real, life-changing implications for growers in war-torn, impoverished countries. Pure Origin’s AR marketing allows us to share the stories that usually are never heard, and certainly not in the coffee aisle! That’s why this is more than a gimmick. This new packaging gives a voice to the often voiceless, and helps you to learn about the importance of continued support.
The Pure Origin Difference
At Pure Origin, we’re more than just a trendy cause. We work hard to make sure all of our business practices are sustainable and ethical so that we can give back to the planet and its people. Aside from our Fair Trade practices, we’re also happy to support several charities across the world. We work alongside an important cause or charity in six countries to provide aid to those who need it most. For example, in Peru, we work with Todos Al Agua, a group combatting water scarcity and pollution. On the other hand, in Honduras, we support small, independent farmers as they strive to make a name for themselves in the competitive coffee market.
Consider buying a bag of Pure Origin coffee today. Try out our new AR packaging and experience first-hand how your purchases can make a real difference for growers across the world.
https://www.pureorigincoffee.org/wp-content/uploads/2021/03/PO-Logo-V3_NoTM.png00Jon Van Zytveldhttps://www.pureorigincoffee.org/wp-content/uploads/2021/03/PO-Logo-V3_NoTM.pngJon Van Zytveld2022-01-11 21:40:222022-05-10 22:31:19How is Pure Origin Coffee using augmented reality (AR)?
