Why is Pure Origin using augmented reality (AR)?
Pure Origin is currently launching a new phase in our marketing, and we’re excited to share it with you! Through the use of augmented reality (AR), we’re able to tell you more about the lives of our growers than ever before. With this new, innovative technology, the growers leap off the bag to share their stories with you. But why is Pure Origin using augmented reality, you may still ask. Well, let us tell you about the benefits of this fresh approach to marketing!
Augmented Reality with Pure Origin
Firstly, our primary interest in AR is its ability to help us better share grower stories across the world. The more you know about the living and working conditions of our growers, the better. At Pure Origin, we pride ourselves on our ethical practices and equitable wages, as well as the charities we support. We’re excited with the work we’ve done so far, but don’t take it from us! Instead, hear it from the growers, themselves. We want to continue empowering our partners, and giving them a voice to tell their stories is a step in the right direction.
Secondly, we believe that a better-informed customer is a happier customer. We want to give you as much information as possible about the ways we do business and the lives of our growers. We want to become your go-to single-origin, sustainable coffee provider, and that begins with giving you information. At Pure Origin, we are confident that learning more about these growers will help you to make this difficult choice in the saturated coffee industry. With our new packaging, we aim to better serve you with stories straight from the growers, themselves. That way, you can remain confident that your purchases are making a real difference in the world.
Why Pure Origin?
At Pure Origin, we’re built different. We started our company from the ground up to give back to the earth and its people. That’s why every sale benefits an essential charity or cause in the coffee’s country of origin. For example, in Colombia, we work with Las Rosas, a group that empowers female growers in the traditionally male-dominated trade. On the other hand, in Indonesia, we partner with Reje Gayo, a group that helps train the next generation of coffee farmers with sustainable business and agricultural practices. Those are only two of our causes, but rest assured that every coffee gives back in important ways to the people who need it the most.
We’re excited to use our new AR packaging to better serve our growers and our customers for years to come. Try Pure Origin today and discover the difference we can make together!
Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re making the world a better place.
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