If you’ve been paying attention to the latest advances in technology, you may have heard of virtual reality, or VR. This exciting new field allows us to experience computer-generated simulations that often can seem incredibly real. It has infinite applications and limitless possibilities, one of which is marketing. In marketing, businesses most often rely on augmented reality, a subset of virtual reality. But what is augmented reality (AR)? You can read Pure Origin‘s helpful guide below for more information on AR and its use in our marketing campaigns.

Augmented Reality (AR)

AR is a type of VR where designers can superimpose digital content over a real-world environment. In other words, images, sounds, and text can pop up in your own environment, immersing you in a simulated space that feels real. Through some cool visual tricks, the world can teem with fantastic creatures, shape the way you shop online, or alter the way you appear to others. No matter who you are, AR can assist you in a whole host of ways.

While the technology has existed for several years, Pokémon Go was perhaps the first to perfect it and bring it into the mainstream. In that game, developers have enabled the camera to pick up your surroundings, adding digital monsters which you can battle and collect. The effect is quite mesmerizing. Gamers can experience cartoon characters popping up on their very own couch or dinner table, for instance. This new level of immersion is at the forefront of modern gaming.

However, the applications of this tech are not limited to games. AR apps are already helping users in many ways. For example, users can receive real-time directions, see what furniture will look like in their apartment, and even alter their own appearance with innovative filters. Mixing the real world with digital elements has unimaginable applications. There’s no telling what developers will come up with next in their search for increasingly immersive technology.

Pure Origin Coffee

So, what does this all have to do with coffee? At Pure Origin, we pride ourselves on bringing grower stories to you. AR is an innovative and riveting way to share their experiences with you from the comfort of your home. Rather than telling you what our growers have said, you can hear it directly from their mouths! With our new AR-friendly packaging, growers pop out from the bag and tell you more about their lives and experiences. As a result, it has never been easier to hear directly from farmers around the world.

For example, pick up a bag of our Kenyan light roast and hear about our work with Grounds For Health. Kenya Program Coordinator Evah Maina will share her story directly with you in a short video, showing you the real differences your coffee purchases can make! We trust that this technology will help you make a connection with growers and select the perfect coffee for you!

Above all, Pure Origin looks forward to continually empowering growers and bringing you their stories and delicious coffee. In addition to general fair-trade practices, every bag of our coffee helps growers across the world, supporting various charities in the country of origin and making a real difference for the people who need it most.

For more information about Pure Origin’s use of AR in marketing, you can visit our page devoted to the topic [HERE].

Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re making the world a better place.
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