As the coffee industry continues to grow, new terms frequently pop up, confusing first-time customers and consumers. One of these is “single-origin coffee” a new, socially and ethically conscious trend in coffee production. Pure Origin is a leader in the single-origin coffee market, and we are here to help you understand this up-and-coming field!

What is single-origin coffee?

Single-origin coffee is coffee that is sourced from a single area, generally from one grower or sets of growers. This is different from larger-scale production of coffee for big brands. These larger companies typically source from a variety of locations and regions per each coffee bag. Generally, single-origin coffee comes from cooperatives made up of several small farms. These farms, often times share resources, knowledge, and funds in order to unify their product and reach a larger audience.

However, there are even smaller units of production, which can include single-farm and single-estate coffees. These are coffee products that come from a single farming location or from one individual estate, respectively. The smallest is “micro lot”, which is coffee that comes from one specific plot of land on one specific farm. Companies harvest and process these coffees on a miniature scale.

Why buy single origin?

One of the biggest reasons to buy single-origin coffee is that you can know exactly where your coffee comes from. This can be beneficial for customers who want the exact, unique characteristics of a certain region or grower. However, it also helps customers ensure that the coffee they buy is sustainably and ethically produced. For example, Pure Origin’s Honduran coffee comes from family farms in Intibucá, Honduras. As a consumer, you can research the growing and living conditions to make sure your cup of coffee was sourced from an ethical and environmentally sound farm. You can have peace of mind knowing you have bought not only a great cup of coffee, but one you can trace all the way back to the tree.

Sustainable Kenyan Coffee

Pure Origin is quickly becoming a leader in the world of sustainable coffee, and it is easy to see why! From the tree to the bag, we are proud to be both environmentally and socially responsible. Every sale benefits one of our charitable causes, so you can make an impact from the comfort of your home. With this considered, we are proud to offer our sustainable Kenyan coffee, a delicious addition to your caffeine routine!

Our Kenyan coffee is a light roast with wine notes, coming from the Nyeri region of Kenya, where we partner with Grounds for Health, which tests for cervical cancer in remote regions within the coffee-producing country. This includes increasing access to screening and prevention, as well as education and training of local health care providers.

Grounds for Health

Grounds for Health was founded in 1996 by Dan Cox, who at that time served as a president of a U.S. coffee company. He founded the organization alongside Dr. Francis Fote, a specialist in obstetrics and gynecology. According to the project’s website, they have treated 10,205 women across the world and screened 124,641 to date.

Pure Origin’s Kenyan coffee helps provide preventative services to women in some of the country’s most remote regions. In these far-flung regions, women are usually unable to access healthcare, resulting in many deaths to diseases that are often treatable. Day-to-day, Grounds for Health provides health facilities with cryotherapy and treatment devices, as well as necessary supplies. The project also makes an effort to spread word about screening and treatment possibilities throughout the country in order to increase its impact. Many of the affected women are coffee growers throughout Kenya who otherwise would go without treatment entirely.

Why Pure Origin?

Additionally, like all of our coffees, Pure Origin’s Kenyan variety has a single origin sustainable impact, meaning it comes only from a select farms in the Nyeri region, and the farmers there tend to their crops in an eco-friendly, sustainable manner. As a result, we compensate them for their hard work and pay a premium price for their beans. That way, you can enjoy a cup today, knowing that it was produced in a way that is respectful of the Earth, and of our valued partners in the Kenyan farming community.

At Pure Origin, we know you have a vast range of choices when it comes to coffee. We also know that you want your purchases to have a positive impact on the world. So, if you are concerned about the carbon footprint or the social impact of your favorite light roast, but can’t get enough of the delicious taste, look no further! Try a cup of our sustainable Kenyan coffee and discover the Pure Origin difference today!

Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re connecting with the world. 
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How to select single-origin coffee

With millions of brands and varieties of coffee out there, the single-origin coffee customer has never had more choices when it comes to their morning brew. However, this can also be a confusing prospect. Customers now have to sort through hundreds of blends and coffee regions to determine which coffee is best for them. This is near-impossible while standing in the coffee aisle of your local grocery store and only a little easier online.

How to select single origin coffee

At Pure Origin, we aim to make your choice in single-origin coffee much simpler. We offer six coffees, all differing in flavor and roast, with each benefitting a different social cause in the respective regions: Congo, Honduras, Indonesia, Kenya, Peru, and Colombia. Read on to discover the unique flavors and causes behind every variety of Pure Origin coffee!

Congolese single-origin coffee

Pure Origin’s Congolese coffee is an organic dark roast with citrus notes from the South Kivu region. Every sale benefits Mighty Peace, a movement which seeks to end conflict and brutality throughout the country. A portion of every sale helps fund education, provide clothing, pay debts, and improve the living conditions of its people.

Honduran single-origin coffee

On the other hand, our Honduran coffee is a medium roast with caramel notes from the Intibucá region. Sales benefit various small family farms as they attempt to make a name for themselves in the competitive coffee industry. 90 percent of Honduran coffee farms currently operate as small, family-owned lots. This means they are very vulnerable when it comes to environmental fluctuations and financial instability. Proceeds from this coffee will help farmers face various environmental threats throughout the region. At the same time, they help strengthen the position of small farmers in the coffee market.

Indonesian single-origin coffee

Our Indonesian coffee is an organic Sumatran Fair-Trade-certified dark roast with chocolate notes. In Indonesia, Pure Origin works alongside Coop Reje Gayo, a center that provides education and training on coffee-cultivation techniques. A portion of every sale helps fund this training and ensures that farmers can sell every bean for a premium. This is beneficial for the farmer, but also allows them to be sustainable growers, both environmentally and economically.

Kenyan single-origin coffee

Our Kenyan coffee is a light roast with wine notes, coming from the Nyeri region. Our partner there is Grounds for Health, which aims to reduce cervical cancer in remote regions within the coffee-producing country. Each cup sold goes towards reducing incidences of this horrible disease. This includes increasing access to screening and prevention, as well as education and training of local health care providers.

Peruvian single-origin coffee

Pure Origin’s Peruvian coffee is a light roast with nutty notes that comes from the Amazonas region. Our sales of this variety benefit Todos Al Agua, a group combatting contaminated water found throughout the region. Over the last 25 years, the region has struggled with poor water quality, resulting in sickness and water scarcity. Alongside Todos Al Agua, Pure Origin helps to fund ongoing workshops to share the results of conditions and combat climate change. This helps protect water resources that are vital for coffee growers and citizens, alike.

Colombian single-origin coffee

Finally, our Colombian coffee is a medium roast with fruity notes, and comes from the Huila region of Colombia. Pure Origin works alongside the Las Rosas Women’s Group, supporting 300 women as they grow coffee and attend workshops to better themselves and their crops. Additionally, the project helps growers access necessary loans, provides equitable wages for their labor, and gives them technical training in their craft so they can lead their farm in the traditionally male-dominated coffee-growing industry.

How to choose?

The simplest way to choose between our varieties would be to determine your favorite roast and the associated notes. If you are a fan of light roasts, the Kenyan and Peruvian coffees would be the way to go, with their respective notes of wine and nuts. Alternatively, if you are looking for a nice medium roast, try either our Honduran coffee with caramel notes or our Colombian coffee with fruity notes. Lastly, for the dark-roast enthusiast, select between either of our organic Congolese or Indonesian options, with citrus or chocolate notes, respectively.

Perhaps you love any kind of coffee, and want to focus on the social impact of your brew. If you prefer to support women’s rights, the Colombian or Kenyan coffee would be the way to go. On the other hand, small-business fans should try the tasty Honduran blend. Those who want to combat conflict in Africa should sample the Congolese variety, while those concerned with environmentalism should consider the Peruvian. The Indonesian has something for everyone, providing education and training in an impoverished region, benefitting farmers and the planet at the same time.

Why Pure Origin?

At Pure Origin, we know you have a vast array of choices when it comes to coffee, single-origin or otherwise. Try our coffee to see why we stand alone in the industry! We balance incredible flavor and quality alongside social activism that will make you proud to take part. Furthermore, every cup has been ethically sourced, so you can enjoy your coffee without worrying about where it came from. Instead, you can focus on what your purchase has given back, allowing people across six countries to thrive, and all of this from the comfort of your kitchen. Grab a cup of our delicious single-origin coffee and discover the Pure Origin difference today!

Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re making the world a better place.
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What is single-origin coffee?

As the coffee industry continues to grow, new terms frequently pop up, confusing first-time customers and consumers. One of these is “single-origin coffee” a new, socially and ethically conscious trend in coffee production. Pure Origin is a leader in the single-origin coffee market, and we are here to help you understand this up-and-coming field!

What is single-origin coffee?

Single-origin coffee is coffee that is sourced from a single area, generally from one grower or sets of growers. This is different from larger-scale production of coffee for big brands. These larger companies typically source from a variety of locations and regions per each coffee bag. Generally, single-origin coffee comes from cooperatives made up of several small farms. These farms, often times share resources, knowledge, and funds in order to unify their product and reach a larger audience.

However, there are even smaller units of production, which can include single-farm and single-estate coffees. These are coffee products that come from a single farming location or from one individual estate, respectively. The smallest is “micro lot”, which is coffee that comes from one specific plot of land on one specific farm. Companies harvest and process these coffees on a miniature scale.

Why buy single origin?

One of the biggest reasons to buy single-origin coffee is that you can know exactly where your coffee comes from. This can be beneficial for customers who want the exact, unique characteristics of a certain region or grower. However, it also helps customers ensure that the coffee they buy is sustainably and ethically produced. For example, Pure Origin’s Honduran coffee comes from family farms in Intibucá, Honduras. As a consumer, you can research the growing and living conditions to make sure your cup of coffee was sourced from an ethical and environmentally sound farm. You can have peace of mind knowing you have bought not only a great cup of coffee, but one you can trace all the way back to the tree.

Additionally, due to the smaller operation-size of single origin coffee, producers usually have a much closer relationship with the growers. As such, they often compensate them more fairly and care more about their wellbeing than larger operations. Wages are usually more fair, and if there is a problem growers are facing, partnered coffee companies can lend a helping hand to assist. In the case of Pure Origin’s Peruvian coffee, coffee was purchased to benefit the Todos Al Agua Project. They are a group in the Amazonas region of Peru and Colombia, in which combats water contamination throughout the producing region. Alternatively, purchases of the Colombian coffee helps fund the Las Rosas Women’s Group, which provides training and support for women coffee growers in the Huila region of Colombia. Purchasing single-origin coffees, then, usually goes hand-in-hand with supporting charitable causes throughout the world.

Why buy Pure Origin?

We can narrow single-origin coffee down to two main concerns for customers: peace of mind, and social activism. Pure Origin is proud to offer six exclusive varieties, each benefitting a unique and important cause in the respective countries: Congo, Honduras, Indonesia, Kenya, Peru, and Colombia.

Each coffee is not only delicious, but also grown and produced in a way that is sustainable and socially responsible. So, if you love coffee as much as we do, but worry about the impact your morning cup may have, look no further than Pure Origin!

Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re connecting with the world. 
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Sustainable Indonesian Coffee

Are you looking for a sustainable Indonesian coffee, but want to make an impact in the world with every purchase? Pure Origin is proud to offer an incredible roast that makes a difference for farmers across the world!

Our Indonesian coffee is an organic Sumatran Fair-Trade certified dark roast with chocolate notes. In Indonesia, Pure Origin works alongside KSU. Item Coop Reje Gayo, a group that provides education and training on coffee cultivation techniques. A portion of every sale helps fund this training and ensures that farmers can sell every bean for a premium price. This is beneficial for the farmer, but also allows them to be sustainable growers, both environmentally and economically.

KSU. Item Coop Reje Gayo

Reje Gayo is a cooperative group of farmers located near the region of Sumatra. Together, they work to ensure export of high-quality coffee beans and receive equitable wages as a result. A portion of the proceeds from Pure Origin’s Indonesian coffee goes towards supporting this collective. Funds allow the farmers to improve their farms and the region around them.

Prior to the formation of the collective, the farmers struggled to obtain fair compensation and provide for their families. Conditions were quite poor, but since the foundation of Reje Gayo, the region has exploded with high-quality coffee! Farmers work in teams to prune, clear weeds, and fertilize coffee plantations to ensure future success for all of its members and their families. Financial stability is at an all-time-high, and every farmer receives a premium price for every bean sold. The farms have even made great strides environmentally! Farmers are trained in sustainable practices so that the coffee is grown, harvested, and processed with respect for the planet.

Why Pure Origin?

Pure Origin is proud to work alongside KSU. Item Coop Reje Gayo, one of our six outreach programs across the world. Like all of our coffees, our Indonesian coffee has sustainable impact. This means that we actively give back to the planet agriculturally. All of our cultivation techniques are performed with an eye on sustainability so that the planet can continue to flourish! At the same time, we make sure to compensate our farmers fairly so they can take care of themselves and their families.

Our coffee is single origin, which means that it comes exclusively from a select few farms. This means that our coffees come from specific locations. This allows our customers to be confident knowing what they are drinking and how the coffee was produced. This accountability is what helps Pure Origin stand apart from the pack, so try a cup today and discover the difference!

Our company was founded around the principles of sustainability and social activism. Since the start, we have made a commitment to the planet, to the farmers, and to our customers. We are proud of the work we have done so far, and look forward to taking the next step with you!

Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re connecting with the world. 
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Sustainable Honduran Coffee

If you are anything like us, you believe that every purchase should make a difference. These days, customers demonstrate their morals with every dollar. They are no longer content settling for whatever product is on the market, and demand goods and services that give back to the world. That is why Pure Origin is proud to offer our delicious, sustainable Honduran coffee!

Our Honduran coffee is a medium roast with caramel notes from the Intibucá region. Sales benefit small family farms as they attempt to make a name for themselves in the competitive coffee industry. Proceeds from this coffee help farmers face various threats throughout the region and help strengthen the position of small growers in the coffee market.

Sustainable Honduran Coffee

90 percent of Honduran coffee farms operate as small, family-owned lots. This means they are very vulnerable when it comes to environmental fluctuations and financial instability. Unlike larger growers, market trends affect these farms disproportionately and budgets are often razor-thin. A single poor growing season can result in disaster, so every sale counts. This is why we partner with these farms in Honduras to deliver the incredible taste you know and crave!

As a result, our partnered farms in Honduras have been thriving in recent years, allowing them to be more sustainable. Farmers now pay close attention to soil quality and water conservation, improving the quality of life for the farm and the farmer! That way, you never have to choose between environmentalism and a great cup of coffee!

Why Pure Origin?

Every cup of Pure Origin’s sustainable Honduran coffee is sustainable impact. This means that our farms tend to their crop in a way that respects the planet and its people. Every action taken on the farm is targeted to make the most of the land, but also take care of it.

All of our coffees are single origin, which means that they come from a single geographical region. We source only from small growers or sets of small growers in a collective. This allows us to support the farmers that need it and helps us create a product that makes a difference. Every bean is sustainably produced and can be traced back from the bag to the tree. That way, you know exactly what you are getting and where it comes from! Try a cup of Pure Origin coffee and help us make a difference for small farmers in Honduras today!

Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re connecting with the world. 
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Congolese Coffee Stories: Mighty Peace

Congolese coffee might not have the most recognizable profile in the industry, but farmers across the country are changing that.

The Congo has long suffered from mineral conflicts that have torn the country apart. That is why Pure Origin works alongside Mighty Peace Coffee, a movement which seeks to end the conflict. A portion of every sale of our Congolese coffee goes towards funding education, as well as providing clothing, paying debts, and improving the living conditions of its people. Our organic, Fair-Trade certified dark roast with citrus notes has already begun to make real-world differences in the Congo, thanks to purchase from people like you.

Mighty Peace Coffee

With the tide of brutality beginning to turn, the people of the Congo can finally begin investing in their farms and coffee production. Mighty Peace and Pure Origin have started stimulating the industry economically and raising the living conditions of its hardworking farmers. This will help end the cycle of poverty, conflict, and injustice that has plagued the country for generations. As a result, the country’s people are beginning to recover, as is the now-booming coffee industry. With coffee being sold at premium prices, things are starting to look up for the Congo!

Since its foundation in 2018, Mighty Peace has made major strides for equality and environmentalism. As the Congo shifts towards ethical and sustainable business practices, the coffee industry has come alive! Land that was lost to the mineral conflict has begun to flourish with coffee trees and a bustling trade. Similarly, farmers have been able to capitalize on this trend to improve their own lives. Finally, they are able to fight their way out of poverty and create a product that is increasingly sought-after throughout the world!

Umoja

On the coffee farms of the Congo, farmers stress the importance of “umoja.”

“Umoja means that we are all together as one,” said a farmer identified only as Mr. Shukuru.

Another worker, Furaha, also noted the unifying power of umoja.

“It means unity,” Furaha said. “We are all one, and our coffee is, too. For example, umoja is when farmers from each area, like Kutumba, Bweremana, and Nyamasasa, wash and sort our coffee together.”

It is this mentality that has allowed the farmers to combat the brutality associated with the mineral conflict. With their basic needs met and the end of violence in sight, this unity has allowed the farmers to take control of their land and their future.

Giving Thanks

While the country has made massive improvements, further funding is required to ensure the Congo continues along a conflict-free path.

Mr. Shukuru, in particular, stressed the importance of purchasing Congolese coffee, and the gratitude he feels towards customers.

“When they buy our coffee, they improve our living conditions, and that also changes our working conditions,” he said. “I am happy and grateful for the customers because they buy our coffee. My joy is based on the customer base, because this customer base helps me when they buy coffee at a better price than before.”

On the other hand, another farmer, Lukuye, noted the superior flavor that comes from their coffee beans.

“Coffee from the Congo is better than coffee from other places, because in the Congo, we use natural organic fertilizer,” he said. “We use several methods to bring out the best flavors of our coffee.”

For one thing, farmers are planting new trees in the fields to provide shade that improves the coffee’s growth. Similarly, mountain cultivation lends a special flavor to the beans that cannot be replicated in valleys.

Victorina, another farmer, said her life has changed immensely in recent years, thanks to peace-keeping efforts, Fair-Trade coffee prices, and farmer collaboration.

“In the past, we used to pound coffee by ourselves, and that was tough and tiring,” she said. “We had to travel to Rwanda in search of clients. Nowadays, we have clients who come to us. That is how the cooperative has helped us.”

Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re connecting with the world. 
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Colombian Coffee Stories: Marisol Medina Camero

Marisol Medina Camero with her son.

For 11 years, Marisol Medina Camero has managed her family’s Colombian coffee farm in La Plata, Huila. She completes domestic tasks while also doing everything from picking coffee cherries, pulping and washing of beans, and preparing the coffee for sale to roasters. One of the founding members of Las Rosas, Medina Camero begins her day before the sun rises and works long after it has set. In that time, she feeds the chickens and dogs, milks cows, makes food, and completes a million small tasks related to the coffee.

While her labor may seem never-ending, she is proud to have used her business to benefit her family and improved their financial and societal situation.

“Thanks to the opportunities [the project] gives us through training and good prices, we have the opportunity that many people meet us and want to support us with better prices that we need for our families,” said Medina Camero.

Las Rosas

Partnered with Pure Origin Coffee, Las Rosas has supported 300 Columbian women coffee growers since being founded in 2010. A portion of the proceeds from Pure Origin’s Columbian blend goes towards giving these women technical training in their craft. Furthermore, it helps sustain agricultural practices throughout the region, and ensuring equitable wages for their labor.

“Thanks to the project, we have a revolving credit fund, we sell coffee and receive a cash premium, and we have trainings in gender equity and women empowerment,” said Medina Camero. “We are leaders of our coffee companies and leaders of women in the region. We can tell the world how much we have grown, how much we are empowered [by our business], and how visible we are, thanks to the project.”

Supporting Her Family

Earning extra money means she can help her children pursue education. Additionally, she can attend vocational training in the field of coffee growing.

“Thanks to our commercial partners such as RGC and [the Cooperative of] Huila, we have the opportunity to give our children what we never had,” she said. “The most important desire we have is to give education to our children, so they can get what we couldn’t. This project has made our dreams come true.”

Medina Camero says her family is the most important thing in her life, followed by her personal fulfilment as a woman, and then her coffee enterprise.

“One of the best parts of this project is noticing my personal growth,” she said. “We must as a group show to the world [that] we have grown as women and as families. There has been 11 years of training, of being strong, resilient women. That is what we are still doing today.”

The Importance of Sustainable Coffee

However, ongoing funding is important to Las Rosas, as a lot of work remains to be done. When asked why people should consider buying a cup of her farm’s sustainable Colombian coffee, Medina Camero said that it is about more than the coffee. It is about improving lives.

“There are a lot of things here that we do every day with love,” she said. “All of this is done by the hands of women looking for a better future for their kids.”

Though the years haven’t been easy, Medina Camero is immensely proud of the strides she has made with her family. In addition, her work as a woman coffee grower has also made a huge impact on her life.

“For 11 years, we have built up the empowerment of women,” she said. “11 years of struggle, 11 years of training. 11 years where no matter how small the contribution is, it has made the association and women move forward. There have been setbacks, but we have managed to overcome them. We can show to the world what we have achieved. We can give them good quality coffee; that is what makes me happy.”

Pride in Her Work

Medina Camero adds that being a part of the project means, for her, love for her family, and love for what they do together.

“It makes us proud to show to the world what we have,” she said. “Women can do big things. People can know that in one part of the world, there are 300 women who are doing special things to offer a cup of coffee that customers can enjoy.”

You can support Medina Camero and Las Rosas by purchasing the Pure Origin Colombian coffee. A portion of every sale goes towards the philanthropic efforts in Colombia.

Medina Camero’s quotes were translated from her native Spanish.

Thank you for empowering growers at origin! With every story read, cup poured and coffee sipped – you’re connecting with the world.
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Honduran Coffee Stories: Reina Mercedes Claros

Photo by Gerson Cifuentes

Reina Mercedes Claros works day and night at her family’s Honduran coffee farm in San Juan, Intibucá. While the labor can be quite challenging, Claros said she enjoys working alongside her daughters and colleagues.

“For me, it is a hobby,” she said. “I am always waiting for the days and months that we harvest and collect. I personally prepare [the coffee] with my daughters and two more more employees that help us. It is awesome, it is a passion.”

A portion of the proceeds from Pure Origin’s Honduran coffee goes towards supporting farmers like Claros throughout Honduras, as they grown, pulp, and dry the coffee beans from their farms.

A Day in the Life

A typical day for Claros begins at 5:30 a.m., when she tends to the livestock and milks her cows. She makes breakfast for the laborers who wake up early to go to the mountain and pick the coffee beans. Afterwards, she begins on lunch for when they return. In the afternoon, she travels up the mountain to receive the coffee, which she then personally prepares alongside her daughters. She can return home as late as 9 or 10 at night, depending on the season and on the amount of coffee that has been collected.

The days can be quite long, but Claros says she is proud to be able to provide for her family. Together with her colleagues, she is quickly making a name for herself in the competitive coffee market.

The Mutual Benefits of Sustainability

Claros stressed the mutual benefit of sustainable impact coffee, both for the buyer and for the grower.

“It makes me feel happy because this is what I love to do,” she said. “To prepare the coffee, to bring it down from the mountain, to bring it for the drying process, to be able to give the producers and buyers quality.

“I like to be loyal with my buyers, to have loyalty, transparency, and fidelity. That way, I feel great, and my buyers do, too, and we can work together for a long period of time.”

You can support Claros and farmers like her by purchasing the Pure Origin Honduran coffee. A portion of every sale goes towards the philanthropic efforts in Honduras.

Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re connecting with the world. 
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Peruvian Coffee Stories: Arturo Antonio Cañaveral

Arturo Antonio Cañaveral has been a Peruvian coffee farmer all of his life. When he discovered one of his daughters had become sick from a parasite acquired from contaminated water, he knew he had to take action.

Cañaveral helped found Todos Al Agua, an initiative which combats contaminated water found in areas of Peru and Colombia. These regions have suffered for 25 years from water scarcity in the dry seasons and poor water quality during the rainy seasons. Every purchase of Pure Origin‘s Peruvian coffee funds workshops to combat climate change and protect water resources in the Amazonas.

“We decided on ‘Todos Al Agua,’ because it is like immersing ourselves in the water,” Cañaveral said. “I feel very good because I can contribute ideas and propose activities. Thanks to the project, we can do many activities: protect a basin, reforest. Before, without the project, we could not do this.”

Modest Beginnings

The project started with modest beginnings. Coffee growers from five villages in the municipality had the same problems that can affect cultivation. They united to combat climate change and water pollution, the things that are most harmful to their livelihoods. Since the start of Todos Al Agua, Cañaveral said they have planted 30,000 coffee trees.

“I know this is all a process,” said Cañaveral, “that little by little, our mentality is going to change more and more, that the pollution that we generate to the environment and to the water is being mitigated thanks to the project, and will soon be decontaminated.”

Cañaveral, 42, generally works from 5:30 in the morning to 6 in the evening during much of the year. During the harvest season, he extends this until after 10 or 11 at night. He picks up coffee, weeds, and does anything necessary around the farm. Whenever he has a spare minute, he either spends it with his family, who work alongside him, or works with Todos Al Agua in order to improve the state of water around him.

“The farm gives me a lot of peace of mind,” he said. “I manage my schedule, manage it my way. It is my company, and I have to take good care of it to take care of the well-being of my family.”

Looking Forward

Looking forward, Cañaveral said he hopes to continue improving the quality of the water and of his own farm. Additionally, he wants to keep spending time with his family, which includes his two daughters, one five-year-old and one seven-year old.

When asked why people should consider buying his coffee, Cañaveral stated the importance of outside investments in Todos Al Agua. These investments are hugely instrumental in improving the quality of life for his family and coffee-growing families around him.

“If the client stops buying from us, we run out of resources to carry out the activities, and we can hardly change our impact on the environment,” he said. “People are not very aware and cut down the forests, pollute the waters, and thanks to the project, all this has changed, little by little. They buy our coffee mainly due to the positive impact that the project generates on the environment, thanks to the resources that come from the sale of coffee.”

Incremental Improvements

Cañaveral said the improvements have been incremental, but noticeable. He also thanks everyone for purchasing the coffee grown by his family and neighbors.

“The coffee that we produce in this area is of very good quality,” he said. “The income we receive for the project has helped us a lot to take care of the environment. I am happy to be with my family and producing good quality coffee because this gives me peace of mind.”

You can support Cañaveral and his work at Todos Al Agua by purchasing the Pure Origin Peruvian coffee. A portion of every sale goes towards the philanthropic efforts in Colombia.

Cañaveral’s quotes were translated from his native Spanish.

Thank you for empowering growers at origin! With every story read, cup poured and coffee sipped – you’re connecting with the world.
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