Pure Origin is proud to be an innovator in the field of single-origin, sustainable coffee that empowers growers and gives back to the planet at the same time. Now, we’re excited to show off our new augmented reality (AR) packaging, which makes it easier than ever for us to share grower stories with you! Using this cutting-edge technology, we’re able to help farmers from across the world tell you about their lives. But how does it work and how are we using this technology to help growers and serve our customers?
Pure Origin Augmented Reality
We’re excited to be able to let growers tell you about their lives, in their own words. Our AR packaging makes this very easy: simply point your camera at the code, click the link, and let the growers speak to you, directly. This serves two important functions. Firstly, we want to allow the growers to tell you about their lives and the differences your purchases make. With every sale, we can continue providing much-needed relief in the remote regions of the world. Your support makes this possible, and the growers are excited to share their thanks. Letting them speak for themselves empowers them to speak their truth and tell you about their lives. At Pure Origin, we’re all about empowering growers, and our AR marketing is just another way to help!
Furthermore, we’re excited to better serve our customers across the globe. The more information we can provide about our sustainable business model and ethical practices, the better. We want our customers to understand the difference they help us make across the globe. Every purchase has real, life-changing implications for growers in war-torn, impoverished countries. Pure Origin’s AR marketing allows us to share the stories that usually are never heard, and certainly not in the coffee aisle! That’s why this is more than a gimmick. This new packaging gives a voice to the often voiceless, and helps you to learn about the importance of continued support.
The Pure Origin Difference
At Pure Origin, we’re more than just a trendy cause. We work hard to make sure all of our business practices are sustainable and ethical so that we can give back to the planet and its people. Aside from our Fair Trade practices, we’re also happy to support several charities across the world. We work alongside an important cause or charity in six countries to provide aid to those who need it most. For example, in Peru, we work with Todos Al Agua, a group combatting water scarcity and pollution. On the other hand, in Honduras, we support small, independent farmers as they strive to make a name for themselves in the competitive coffee market.
Consider buying a bag of Pure Origin coffee today. Try out our new AR packaging and experience first-hand how your purchases can make a real difference for growers across the world.
Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re making the world a better place.
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