How does Pure Origin support small business empowerment?

As the largest coffee producer in Central America, Honduras produces thousands of pounds of beans each year. As a result, you might think that corporations dominate the Honduran market, but that’s not the case. In fact, 90% of Honduran coffee farms operate as small, family-owned lots – meaning they’re quite vulnerable in a volatile market. Even a single poor season can ruin a once-thriving farm. That’s why Pure Origin trades exclusively with small, independent farmers in Honduras, supporting small business empowerment in the process.

Family-owned Honduran farms

Honduran specialty coffee may be on the rise, but any number of factors can decimate the industry. Due to the small size of the farms, climate change, water shortage, and infectious disease can have a huge impact. Many of the farms operate on a year-by-year basis and can teeter on the edge of bankruptcy during slow seasons. In order to ensure the survival of these independent farms – and over 100,000 families that rely on the coffee trade – it’s critical to shop small.

You might not think that a single purchase can make a difference, but you’d be wrong. With each sale, Pure Origin is able to continue empowering our growers throughout Honduras, and every bit helps. In recent years, Honduran farmers have suffered from poverty and malnutrition, as well as environmental threats such as hurricanes, coffee rust, and invasive insects. Every purchase makes a huge difference for the growers of these micro lots, giving them the supplies and training they need to thrive. That’s why we hope you’ll consider our Honduran medium roast next time you have a caffeine craving.

The importance of small business empowerment

Pure Origin is proud to support our growers, but we can’t do it without you. Together, we’ll help fund a better quality of life for the growers who work hard to provide such delicious coffee. Additionally, your assistance helps us provide training in the field of sustainable farming – which can be the difference between success and failure on a small lot. And with every cup of coffee sold, we’re also giving back to the earth, ensuring that it – and our devoted growers – can continue giving us the coffee we love.

Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re connecting with the world.
Follow for #PureStories: Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.