We are now in the third wave of coffee, and everyone’s favorite hot drink has taken the globe by storm! With an insane amount of choices and customers that are more and more socially conscious, many have begun to ask themselves whether their morning brew is as ethical as they could hope. With environmental worries and concerns about the payment of growers, it is difficult to know how your purchase can make a difference, bringing you the incredible coffee you crave while also contributing to a better way of life for others. Pure Origin is here to help guide you in your search for a responsible, high-quality cup of coffee that helps support coffee farmers!

How to support coffee farmers

The simplest way to support coffee farmers is, of course, to buy their coffee. However, if you want to be sure that farmers actually benefit from your purchase, there are a few other things you should keep in mind when in the supermarket or coffee house. These include sustainable-impact and single-origin coffee.

Buy sustainable-impact coffee

One term you should be aware of when shopping for coffee these days is sustainable impact. Sustainable-impact coffee is coffee that is grown and marketed with an eye on sustainability. This means both ecologically and with respect to the farmers who grow it. Companies source every cup with respect for the planet and the growers that work to enable our constant caffeine cravings. They educate the farmers themselves in proper growing techniques with regard to water, soil quality, and environmental responsibility so that the Earth can continue to thrive while we enjoy the beans it gives us. In exchange for the measures they take to keep our planet healthy, farmers on these farms are given higher wages. That way, they can continue to work and provide for themselves and their families, also bringing us the coffee we have grown to love.

All this is to say that sustainable-impact coffee is coffee that shouldn’t make you feel guilty when you drink it. Instead, you can be proud that the environment and the coffee growers are being looked after. Pure Origin is a leader in the sustainable-impact coffee industry, with proceeds going towards a wide range of charitable causes. These include empowering Columbian women farmers as they found their own farms, combatting contaminated water in coffee-producing regions of Peru, and ending mineral conflicts in war-torn regions of the Congo. At Pure Origin, when we source our coffee, we make sure to select only the best farms. After that, we make sure to train and compensate the farmers fairly. When you enjoy your next cup of Pure Origin coffee, rest easy knowing that it was sourced sustainability!

Buy single-origin coffee

Single-origin coffee is similar but separate from sustainable-impact coffee. Single-origin coffee is coffee sourced from a single area, generally from one grower or sets of growers. This is the opposite of large-scale, big-brand production of coffee. These bigger companies often source from a variety of locations and regions, mashing everything together into blends.

You may be asking yourself why the origin of your coffee should matter. For one thing, single-origin coffee customers can be assured of the exact location their coffee was grown. This means they can choose regions or farms which have the distinct characteristics and flavors they know and love. Similarly, customers can rest assured knowing that single-origin coffee companies operate on a much smaller scale than their big-name rivals. As a result, they often have a closer relationship with the growers, and can pay them more fairly.

Additionally, if the grower needs extra training or is fighting region-specific problems, the single-origin companies are often able to help. Pure Origin works closely with our growers to make sure they bring us quality coffee while also benefitting from their labor. With our six varieties supporting a range of causes, we are glad to be able to offer coffee that gives back to the world!

Buy Pure Origin coffee

Pure Origin coffee is both sustainable-impact and single-origin. This means we are proud of every cup of coffee we make, from our Fair-Trade-certified Congolese variety, a dark roast with citrus notes, to our Kenyan coffee, a light roast with wine notes, and everything in between! We grow every bean and process them with care into the coffee that customers love from coast to coast. Buy Pure Origin coffee and help support coffee farmers today! You should never have to choose between social responsibility and a delicious cup of coffee!

Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re connecting with the world. 
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At Pure Origin, we care about our farmers and growers, and we do our best to support them. Too many companies take advantage of their position of power and shortchange their farmers. We structured our entire brand around sustainability, both for the environment and for the farmers who work so hard to bring us delicious cups of coffee. If you are wondering where to support coffee farmers, read on to learn how your caffeine habit can create positive change throughout the world!

Where to support coffee farmers

Simply put, at this stage, the best place to help is the internet. Unless you have the time or money to fly to Peru, Honduras, or Indonesia, your best option is to try and help online. Supporting coffee farmers is as easy, then, as ordering coffee produced by them. However, not all coffee companies are created equal when it comes to compensation. It is important to do some research to find a coffee company that pays their farmers fairly.

Many people think that their purchase can’t make a difference, but this isn’t true at all! For small farmers, every purchase is incredibly important, as the farms often on very tight budgets. The farmer and his or her family are generally the laborers, and many farms can’t afford additional staff. Similarly, many small farms don’t have the money for eco-friendly, agricultural training. That means these farms aren’t always operating as efficiently and environmentally soundly as they could with additional training. This is particularly true for new operations as they seek to make a name for themselves in the competitive industry. Each purchase can bring increased financial security, allowing the farmer to branch out and pursue improvements to his or her farm.

Why Pure Origin?

We realize that it is difficult to research the specific conditions of each farm by yourself. Coffee farms are far away, and you can’t always trust companies to have farmers’ best interests at heart. That why Pure Origin started with one mission: to give back to farmers and the environment at the same time. We didn’t accept that we had to choose between social activism and a delicious cup of coffee. That’s why all of our farms are sustainable impacting a single origin. We make a strong commitment to training and supporting our farmers and to healing the environment. Additionally, all of our coffee comes from one farm or sets of farms, eliminating vague “blends.” With Pure Origin, we keep ourselves accountable, and what you see is what you get.

Each of our six coffees also have another way of giving back! Every cup supports a unique charitable cause in the country of origin, so you can choose not only your roast, but your cause too! In Kenya, we partner with Grounds for Health, a group which aims to reduce cervical cancer in remote regions within the coffee-producing country. In Peru, we work alongside Todos Al Agua, a group which combats contaminated water found throughout the region. We work with Coop Reje Gayo in Indonesia, a center that provides education and training on coffee cultivation techniques. They run the range from light to dark roast, and come with various notes to suit your taste. You can choose your favorite cause or your favorite flavor, but every purchase does good in the world!

We know the coffee market is confusing and flooded with many, many brands, but we believe we stand alone in social activism and outreach. Do some research on our website and discover how Pure Origin is making a difference throughout the world every day!

Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re connecting with the world. 
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If you are a discerning coffee enthusiast, you are aware of the importance of farmers and growers in the industry. Farmers are the lifeblood of the industry, and large coffee companies often don’t do enough to support them. That is why Pure Origin stands apart from the rest: we pay a premium price for every bean and help farmers with region-specific problems as they arise. We realize that our company is only as strong as the farmers that help make us who we are. With that considered, we have compiled a list of the top 5 ways to empower the grower.

Top 5 ways to empower the grower

While there are a million small ways you can help empower growers, we’ve narrowed down the most influential ones. In particular, we recommend buying only sustainable-impact coffee, helping fund workshops for farmers, doing your research into companies, ordering your coffee online, and holding companies accountable for their business practices, both at home and abroad. Read on to discover what each of these means and how you can help growers today!

Buy only sustainable-impact coffee

Sustainable-impact coffee is coffee that is created with respect for the farmer and for the environment. It applies to companies that compensate farmers fairly and make sure they engage in ecologically safe agriculture. While larger corporations pay market price for beans, sustainable-impact coffee brands go above and beyond. This is because when farmers are happy and stable, they thrive, and so do the brands that make them.

That is why it is important to purchase only coffee that has a sustainable impact. Of course, no one will blame you for a name-brand coffee here and there. However, in this day and age, your purchases speak and make a difference in the world. That is why Pure Origin recommends you make the switch to sustainable-impact coffee in the home. That way, you can be sure that farmers are fairly compensated, and that your coffee didn’t come at their expense.

Help fund workshops

In many impoverished regions of the world, coffee farmers don’t farm sustainably because they either don’t have the training or the funds to do so. They are not intentionally looking to hurt the environment, but when farmers operate on a razor-thin budget, things can fall through the cracks. Similarly, people in many remote regions may never have learned about environmental responsibility, and cannot be blamed for poor farming practices.

Because of this, it is key to help fund workshops across the world. Pure Origin is proud to support several causes that empower growers in this way. In Indonesia, our partner Coop Reje Gayo provides education and training on proper cultivation techniques. In Peru, we work with Todos Al Agua, a group that helps combat contaminated water, particularly through workshops and seminars. Our partner in Columbia, the Las Rosas Women’s Group, helps 300 women farmers attend workshops to better themselves and their crops. In all of these regions, the farms have made noticeable strides environmentally. The farmers are more empowered and can start to turn back the tide on global warming.

Do your research

The best tool you can use to empower farmers is your computer. It is much easier to do your research online and not in the coffee aisle of the supermarket. If you really want to help make a difference with your coffee purchases, take your time to make sure your chosen company is sustainable. Every reputable coffee company that gives back to farmers should have an extensive web presence. With a bit of research, you can weed out the companies that only pay lip service to boost sales and differentiate them from those that truly care about farmers.

In particular, keep an eye out for how companies source their coffee. All of Pure Origin’s coffee is single origin, meaning it comes from one region. That way, you can trace your coffee back to the individual farm where it was grown. With this information, you can research conditions, contact the farm itself, or enquire with the coffee company to make sure everything is above-board and ethical.

Additionally, make sure that the company isn’t just doing the bare minimum to boost sales. The ideal coffee company should seem eager to make a difference beyond what is strictly necessary. For example, a portion of every sale of Pure Origin coffee helps farmers across the world! In Kenya, we work with Grounds for Health, which aims to reduce incidences of cervical cancer in remote regions of the coffee-producing country. In the Congo, we work with Mighty Peace Coffee, helping to end the mineral conflict and the brutality it brings. With a bit of research, you can make a huge difference for growers across the world!

Order online

Many smaller sustainable companies may not have a huge presence on grocery store shelves. The supermarket is dominated by big brands that often compensate growers minimally. Even the sustainable brands that do make it onto the shelf can see their profits slashed by the competition. Without a middleman, the online shopper has all the power and coffee companies and growers benefit proportionally!

Once you’ve determined that a coffee company is optimally sustainable, you can empower the grower by ordering online. That way, you know that a portion of your money goes directly to the grower. For smaller companies and growers, every sale and every dollar makes a difference. Because of this, online shopping is the way to go if you want to make a difference with your coffee purchases!

Hold companies accountable

Lastly, just because a company is sustainable doesn’t mean that they don’t have room to improve! If you have comments for us or suggestions for causes you’d like us to consider supporting, reach out to Pure Origin today! For us, sustainability is a priority that we take very seriously. We seek to empower the grower with every sale, and if you are as passionate as we are, we urge you to do your research too.

We hope this guide has helped you to become a more informed consumer. Try a cup of Pure Origin coffee and help us make a difference for growers across the world today!

Thank you for empowering growers at origin! With every story read, cup poured, and coffee sipped – you’re connecting with the world. 
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